The rules, in plain words.

By using Bullmark you agree to what is on this page. Brands that issue credit also accept the issuing terms shown before their first mint; where the two overlap, they say the same thing.

Last updated: October 23, 2026

Bullmark is operated by Axowl, Inc., a Delaware corporation, United States ("Bullmark", "we", "us").

These pages are translated for convenience. Where a translation and the English version disagree, the English version governs — except where local law says otherwise.

What Bullmark is

Bullmark is a platform where brands list themselves, issue their own Brand Credit and discount vouchers, and work with referrers. Bullmark issues nothing. It records credit and vouchers, routes payments, and seals the history so it can be checked later.

Your account

You sign in through Axowl. You are responsible for what happens under your account and for keeping your sign-in and your redeem codes to yourself. One person must not run several accounts to get around a limit.

Vouchers and credit

A voucher or a unit of Brand Credit is a promise by the brand that issued it, redeemable at that brand. Honouring it is that brand's obligation, not Bullmark's.

If a brand, or the organization behind it, is closed, suspended or deleted, neither Bullmark nor Axowl is liable for the vouchers or brand credit it issued. They are that brand's promise alone, and are not honoured, refunded, replaced or compensated by Bullmark or Axowl.

Credit and vouchers are never refunded or paid out as cash, to anyone. See the refund policy.

Brand credit cannot be converted into cash. Selling it, exchanging it for money, or arranging a cash-out by any route is a breach of our policies and may result in sanctions, including freezing the credit and suspending the brand or account, without prior notice.

A voucher is a bearer instrument: whoever can present its code can spend it. Keep the code private.

A voucher expires on the date it carries. Handing it to someone else does not extend it.

If you are a brand

You must be entitled to sell what you list, and the price you state must be the real price on your own site.

You honour every voucher and every unit of credit you issue, including after you leave Bullmark.

The fees are the ones on Fees & money flow, shown to you again before you pay.

A refund is paid by the seller. When a payment is refunded, the amount is paid from the Stripe account of the brand that received it, and the fees already charged on that payment — the processing rate, the marketplace commission and card processing — are not returned.

If a refund is issued with "Refund application fee" selected in the brand's Stripe dashboard and the platform fee is returned to the brand, that amount remains owed by the brand. It is deducted from the brand's share of its following card payments; if it is not recovered within 30 days, card sales for that brand are paused until the brand settles it directly.

The brand is the seller. A card payment for a brand's vouchers, products or credit is charged on that brand's own Stripe account, and the brand is the merchant for it. Refunds, card disputes (chargebacks) and their fees are between the buyer and the brand, and are settled on the brand's Stripe account. Bullmark and Axowl are not a party to the sale, do not hold the payment, and do not pay refunds or disputes on a brand's behalf.

Taxes on what you sell are yours to handle.

We do not step between a brand and its customer

What a brand sells, at what price, on what terms, and how it handles a cancellation, a complaint or a dispute is between the brand and its customer. We record what happened; we do not arbitrate it and we do not take sides. Liability arising from those dealings is the brand's.

What you may not do

Use Bullmark unlawfully; list what you have no right to sell; issue credit or vouchers you do not intend to honour; manipulate referrals or redemptions; attack, scrape or overload the service; or use someone else's voucher code without their permission.

Freezing an account

If an account, a brand or its credit is used unlawfully or in breach of these terms, or we reasonably suspect either, we may freeze issuance, settlement, withdrawal and the account itself — immediately and without prior notice. We do this to stop harm while it is examined; funds that turn out to be lawfully yours are released.

Text messages (SMS)

Bullmark, operated by Axowl, Inc., can send you text messages: notices that a voucher was sent to you, and notices about your account. Every text starts with “Bullmark (Axowl, Inc.):”.

Optional. Agreeing to receive texts is not a condition of using Bullmark or of buying anything on it.

How to opt in. Tick the text-message box and enter your mobile number in the Welcome step shown when you first sign in, or later under Text messages in your account menu. A number in the US or Canada (+1) gets a text only if its owner opted in this way with that number and the email the voucher was sent to.

Frequency and cost. Message frequency varies with activity on your account. Message and data rates may apply.

Stopping, and help. Reply STOP to any text to cancel; reply HELP for help. You can also turn texts off at any time under Text messages in your account menu — the same step you used to opt in. Questions: [email protected].

Carriers are not liable for delayed or undelivered messages.

Your number stays with us. Mobile numbers and text-message opt-in are not sold or shared with third parties for their marketing. See the Privacy Policy.

Records

Every mint, issue, hand-over, redemption, settlement and withdrawal is written to an append-only, sealed ledger, and may be shown to you, to the other party or to an authority exactly as it happened.

The service, as it is

We work to keep Bullmark running and correct, but we provide it as it is, without a promise that it will be uninterrupted or free of error. To the extent the law allows, we are not liable for indirect or consequential loss, or for a brand's failure to honour what it issued.

Governing law and disputes

These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-laws principles.

Before going to court, we ask you to work through these steps with us:

Talk to us first. Email [email protected] describing the issue and the resolution you want. We will work in good faith to resolve it within 30 days.

Mediation. If that does not resolve it, either party may propose non-binding mediation — for example under the American Arbitration Association's mediation rules.

Small claims. Either party may bring a qualifying claim in small claims court instead, without going through the steps above.

Courts. Any remaining dispute is subject to the exclusive jurisdiction of the state and federal courts located in Delaware.

If you are a consumer, none of the above deprives you of the protection of mandatory consumer-protection rules of the country where you habitually reside, and you may contact your local consumer protection authority at any time.

Changes, and how to reach us

We may change these terms; when we do, the date at the top changes, and continuing to use Bullmark means you accept them. Questions: [email protected].