How it works

From sign-up to a voucher in someone's hand.

There are eight steps. You register your company, get your brand through review, and issue vouchers that end up with real people.

Register your company

You do this yourself and there is no review. The company is the legal owner of everything that follows: it issues, it gets paid and it signs. One company can have several brands.

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List your brand and wait for review

The brand is what the public sees: its name, its category, what you sell and the page where your prices are published. We read it before it appears on Discover.

Usually within 48 hours, often sooner. If we turn it down, you get the reason in writing and can reply. A reply puts you back in the queue, not at the end of it.

Add a product

This is what you actually sell: a subscription or a usage plan, its consumer price, and the address of the page where that price is published. The link is required. A voucher is based on that price, so anyone must be able to open the page and compare the two.

Top up your Brand Credit

Brand Credit is points your startup issues itself, like a café's prepaid card. Each brand sets the value of its own points: you pick $1 = 1, 10 or 100 credits once and it stays fixed. There is no exchange rate, so brands compete on what a voucher is worth and not on what a credit is worth.

It only goes one way: cash → Brand Credit → voucher. Every step is recorded, so you can always see where a credit came from and what it became.

Issue vouchers with that credit

Each voucher is an instance of its own, not just a number. Like a cinema ticket, it has its own serial number, its own redeem code and its own QR code (a square code you scan with a phone). It is recorded the moment it is created and cannot be changed afterwards. Issue 100 and you have 100 vouchers, each with its own history.

Depending on the option, you issue it as public, bearer or personal. A public voucher is a code you post openly, and anyone who registers it before the deadline gets the reward. A bearer voucher is used by whoever holds it. A personal voucher can be used only by the named person, confirmed by phone number. In every case, double spending is prevented.

Up to 100 per issuance (issue again if you need more) · you must list at least $500 of vouchers at consumer price · you set how long they are valid, at least 90 days.

Put them on the Voucher Market

The same vouchers can be bought in two ways, and the only thing that decides which is how many you take.

Wholesale retail

Quantity packs of 10 — 10, 20, 30… 1–9

Who registered companies anyone signed in

Discount 20–50% off consumer price the voucher's own discount, below wholesale

Approved referrers spread the word

A creator finds you on Discover and asks for a contract. You decide whether to approve them, for how long, and how much Brand Credit you pay for each new user who signs in through their link. You can also set a budget. They promote your app with their link or banner, and they may buy your referrer-only vouchers on the Voucher Market to hand out.

The first sign-in is what counts. A new user who arrives through their link is counted when they sign in to your app for the first time. It is recorded at Axowl, once per person, and never for the referrer themselves. A click is not counted, and the record cannot be disputed afterwards.

You never pay cash up front

When someone's referral goes through, you automatically thank them in points, called Brand Credit. The referrer is paid only when a new user who came through their link signs in for the first time, so they have already brought you the customer. Neither side owes anything in advance.

The reward can be set to pay after sign-up, after a sale, or on a custom condition.

This is what barter your service means: you pay with the service you already make.

Get started

No cash upfront.

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See the use cases → Compliance →