Fees & money flow

Who pays what, and where it goes.

This page shows where the money goes on Bullmark: what a customer pays, what a brand pays, what Bullmark keeps, and what can never be turned back into cash.

If you are a customer, you pay the listed price and nothing more.

When you buy a voucher, or top up a brand's credit with your card, the amount on the button is the amount charged to your card. There is no processing fee added on top and no platform fee. The card cost is paid by the brand. Your Stripe receipt shows one line, and it is the price you saw.

What you get is Brand Credit or a voucher. You can spend it at that brand, and it is never refunded as cash. Before you pay, know this one thing: credit and vouchers are one-way. They turn into goods and services at the brand. They do not turn back into money, for you or for anyone.

Added to a customer's price

The listed price is the charged price. Card processing is paid by the brand.

Smallest credit top-up

Counted in dollars of credit value. You top up exactly the amount a voucher still needs.

$1,999.99

Largest voucher price

A top-up only ever covers what one voucher is short by, and no voucher is priced at $2,000 or more. So no credit is left over after you pay.

Cash refunds of credit

Not by the brand, not by Bullmark, under any circumstance.

If you are a brand, there are three costs and withdrawing is free

Bullmark charges a brand in three places and nowhere else. Two are charged at the moment you create something. The third is deducted from a sale before the money is settled to you. There is no monthly fee, no fee for being listed on Discover, and no fee to take your money out.

1.5% when you issue credit, more when it is not well covered

Issuing Brand Credit costs 1.5% of the amount issued, as long as what you hold (voucher stock plus cash) covers the credit your customers hold. When that cover gets thinner the rate goes up in steps: 2.25%, 3%, at most 4.5%. Issuing far more than you can honour therefore costs more, and is never free. You pay the fee by card at the time, plus card processing on that fee. Your brand's first issue is free, any amount up to 10,000 credit. Each issue is capped at 10,000; issue again if you need more. The fee is for the platform's service, not a charge on the credit's face value: Bullmark never holds the credit's value for you, only this fee. The page where you issue shows today's rate before you pay.

10% of each voucher batch, in vouchers

When you issue a batch of vouchers, one in ten goes to Bullmark as vouchers, not as cash. That is Bullmark's commission on selling, taken once and up front. Because it is taken here, Bullmark takes no cash commission on your sales: not on the Voucher Market, not on retail sales, and not on credit top-ups.

Card fees on what customers pay you

When a customer pays by card for your vouchers, your products or your credit, the payment is charged on your own Stripe account. Stripe takes its card fee there, at its rate for your country (about 2.9% + $0.30 per payment in the US). The customer pays the listed price. Bullmark adds nothing on top and collects nothing for card processing. The exact fee for each payment is in your Stripe dashboard.

Withdrawing: free

The cash you have earned goes to your bank with no fee. Bullmark already took its share when you issued credit and when you issued vouchers, and does not take it again on the way out.

Where the money goes at the moment of payment

At checkout, Stripe sends a customer's card payment straight to your own Stripe account. The brand's share never waits in a Bullmark balance to be forwarded. Bullmark records the payment so it cannot be changed afterwards and shows it on your statement, but Bullmark does not hold your customers' money. Your bank payouts then follow your own Stripe schedule.

What Bullmark does not do

These are the same terms every brand accepts before it issues credit for the first time. They are here so a customer can read them too.

It does not turn credit back into cash

Brand Credit and vouchers are spent at the brand. Bullmark will not pay them out as money under any circumstance, and neither will the brand. A brand receives money only as the settlement of a real payment that someone made.

It does not step between a brand and its customer

What a brand sells, at what price and on what terms, and how it handles a cancellation, a complaint or a dispute, is up to the brand. Bullmark does not interfere, under any circumstance. It records what happened and does not arbitrate. The credit is the brand's promise, and keeping it is the brand's responsibility alone.

It does not wait before stopping harm

If an account, a brand or its credit is used unlawfully, or in breach of Bullmark's policies, Bullmark may freeze issuance, settlement, withdrawal and the account itself. It can do this immediately and without prior notice. Funds that turn out to be lawfully the brand's are released.

If a brand, or the organization behind it, is closed, suspended or deleted, neither Bullmark nor Axowl is liable for the vouchers or brand credit it issued. They are that brand's promise alone, and are not honoured, refunded, replaced or compensated by Bullmark or Axowl.

Brand credit cannot be converted into cash. Selling it, exchanging it for money, or arranging a cash-out by any route is a breach of our policies and may result in sanctions, including freezing the credit and suspending the brand or account, without prior notice.

A refund is paid by the seller. When a payment is refunded, the amount is paid from the Stripe account of the brand that received it, and the fees already charged on that payment — the processing rate, the marketplace commission and card processing — are not returned.

Nothing here is a surprise later.

Every number on this page is the one our API, the system that does the charging, actually uses. A brand sees these numbers again before its first issue. A customer sees only the price.

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